What does impact actually mean to you? — Ask me anything

The word impact is such a powerful word!. Use impact to frame outcomes in terms of change that deliver FASTER, EASIER and SMARTER experiences.

My definition of Impact

The word impact is such a powerful word!. We use it to describe outcomes resulting from our work, interactions, and enabling other people to do.

We are all continuously impacting our life’s journey and those around us in terms of good, bad, emotional, financial and business.

As an individual, I strive to solve hard problems, build important things, and work with the best people in the world to:

  • Put technology at the centre of their outlook, capabilities and leadership.
  • Understand the implications of technology on business assets.
  • Impact our customers by connecting data, software and purpose to drive extraordinary outcomes.

These outcomes are measured in terms of disruption, shifts, change, alterations and improvements to everyday routines as they happen today, helping people become STRONGER, BETTER and FASTER at what they do.

We leave an impact through our engagements, our way of thinking, our way of discussing, our way of analysing challenges, and our ways of approaching solutions.

For something to be impacting, it must leave a CHANGE. Most often, in our world, you can measure this in terms of how we help people be FASTER at what they do, how we help people do their work EASIER, or how we help people be SMARTER in the decisions they make.

How I apply this

In my roles, I get to work with an incredible group of teams:

  • When working with the sales and marketing teams, we strive to impact our customers by ensuring they feel safe and confident that our work will enable them to become better, stronger and faster in achieving their business objectives.
  • When working with the engineering teams, we focus on achieving scalable processes supported by tools allowing our delivery ecosystem to focus on the work to be done while keeping the customers informed and involved throughout our progress.
  • When working with the systems teams, we fight to create a RELIABLE GLUE that supplies the tools teams need to focus on their primary purpose and trust that if they need information or support, they have a central place they can easily access…..Even better if we make critical information go straight to their inboxes.
  • When working with executives, we ensure that we can communicate priority work and value by leveraging data from our business activity to help them make viable, effective and timely investment decisions.

How you can think about it

  • Make sure that people you interact with have the opportunity to thrive, feel and be better by interacting with you.
  • Share your education, experience and access to capital to benefit other people in the world.
  • Help as many people as possible to achieve their greatest potential.
  • Use your business to change and provide value that matters.
  • Encourage and inspire others to take action for bold change.
  • Be a catalyst for real cultural transformation, safe discourse and inclusion.

Wrapping up

In the end, it really boils down to a straightforward summary.

We all have “customers”. We can all make a difference to our families, our team, our leaders, and the people who will benefit from our work.


NOTE: Views are my own, based on my observations and experiences. I believe in productive discourse and welcome opportunities to refine my understanding through discussion. Comment in the comments area below or reach out on hi@andremuscat.com



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Andre Muscat

Exploring the world of business technology to work out what what’s really happening, what actually matters, and what it means. | www.andremuscat.com